We are the Next Generation
Customer Experience Agency

What We Do...

Defakto offers an unmatched combination of strategic consulting, customer experience design, digital engagement marketing and technology enablement.

  • Awareness
  • Purchase
  • Relationship
  • Advocacy
  • Technology platform review,
        analysis and recommendation
  • User experience design
  • Discovery and analysis
  • System integration analysis and planning
  • Implementation planning
  • Requirements documentation
  • Success metrics reporting and analysis
  • Optimization planning
  • Project Management

Recent Work

Cadillac ATS Introduction

Social Image Sharing Engages New Demographic

Time Warner Cable Business Class

Filling the CIO Sales Pipeline


Digital Lead Generation Ecosystem
for Cadillac Dealer Groups

Time Warner Cable Business Class

Account Executive
Social Profile Program

Cadillac Team Escalade

Microsites and Social Media Drive Giving and Engagement


Two Brands: All Together, Better


Engaging Customers and Partners

Mary Crowley Cancer Research Center

Pioneering. Personalized. Targeted.

Digital Lead Generation Ecosystem for Cadillac Dealer Groups

For the Cadillac South Central Region, Defakto designed, developed, launched and provides ongoing management for all local dealer group websites. These sites are the foundation of Cadillac’s digital lead generation ecosystem and are responsive to all screen sizes. Utilizing the Sitecore Web Engagement Platform, these sites are a key channel for engagement and lead conversion of Cadillac’s primary target market, the in-market luxury automotive prospect. Defakto also manages full search engine marketing strategies and mobile marketing tactics to drive highly qualified search traffic to the sites.

Who Are These Guys Anyway?

The People that show up on Monday

  • Gilbert Salazar

  • Michael Hunter

    Director of Technology
  • Celeste Lewis

    Account Director
  • Dave Patterson

    Senior UI/UX Designer

Who Do We Partner With?

In The News

A Deep Dive Into Customer Experience

by Kerry Bodine via UX Magazine

Last fall I wrote an article for UX Magazine about the shift from user experience (UX) to customer experience (CX). In a nutshell, I explained how the field of customer experience...

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Sitecore Blog: Industry Insight, You Get What You Pay For

By Darren Guarnaccia via Sitecore Blog

It’s been called a “certain crass Americanism” -- the old proverb, “You get what you pay for.”* But when it comes to open source CMS software, “you get what you pay for” today rings truer...

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Why Context Is the Future of Inbound

by Meghan Keaney Anderson via HubSpot

Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, "Morning fellas. How's the water?"...

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Email and Search Deliver More Customers Than Social Media

by Ayaz Nanji via MarketingProfs

Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has exploded in growth over...

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How Do You Measure Content Marketing? [Infographic]

by Verónica Maria Jarski via MarketingProfs

You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing?

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Social Depth in Social Media and Online Communities

By Megan Yunker via The Telligent Blog

Social depth in social media? Not an oxymoron. Forrester just released The Forrester Wave™: Social Depth Platforms report where it positions Telligent...

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Contact Us

  • Give us a call
  • 214.265.9822
  • Send us an email
  • info@defaktogroup.com
  • Come see us
  • 8340 Meadow Rd. Suite 142,
    Dallas, TX 75231