Capabilities

Engaging Solutions Start
By Asking The Right Questions


2.1

Strategy

Through strategy, Defakto gains insight on brands

Strategy

2.1 Strategy

Transforming challenges into business opportunities

Above all else, our strategic approach is to cultivate interactions that raise awareness, drive interest and lead to conversion. Our consumer-centric model allows us to continuously explore solutions that keep brands top of mind and create customer trust, loyalty and engagement.

Capabilities

Conversion and Optimization Modeling

Strategic Goal and KPI Road Mapping

Marketing Automation Planning

Customer Experience and Lifecycle Planning

Let’s talk about how our capabilities can benefit your business.

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2.2

Design and User Experience

Defakto's UX/UI expertise caters to and captivates users

Design and User Experience

2.2 Design and User Experience

Captivating consumers with tailored experiences

Evaluating the full customer experience lifecycle enables us to uncover insights and create captivating solutions that are tailored to the needs of the consumers. We use these insights to design experiences that are reflective of the consumer’s behavior and utilize omnipresent micro moments to enrich those relationships.

Capabilities

Behavioral Focused Thinking

Micro-Moment Optimization

Holistic UI Design

Experience Prototyping

Let’s talk about how our capabilities can benefit your business.

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2.3

Technology Enablement

Defakto is experienced in an array of technology platforms

Technology Enablement

2.3 Technology Enablement

Enhancing marketing initiatives with technology and automation

When technology is implemented right, you almost don’t realize it’s there. We provide the necessary platforms and technical knowledge to stay ahead of emerging trends and to empower automated personalized consumer interactions.

Capabilities

Marketing Automation Platforms

Content Management and Delivery Platforms

Technology Assessment and Road Mapping

Web Application Development

Platform Expertise

  • Defakto is a trusted Adobe partner
  • Defakto works with IBM Watson
  • Defakto has expertise in Oracle ATG
  • Defakto is proficient in Eloqua
  • Defakto has experience with Salesforce
  • Defakto is skilled in Marketo

Let’s talk about how our capabilities can benefit your business.

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2.4

Data and Optimization

Defakto utilizes data and optimization to gain insight

Data and Optimization

2.4 Data and Optimization

Deepening insights to expand growth

We apply aspects of data science, statistics, analytics and visualization to interpret predictive behavioral models and anticipate what consumers expect. By taking this method, we can uncover insights to help entice new prospects while strengthening relationships with existing customers.

Capabilities

Cognitive and Predictive Modeling

Data Science and Analytics

Business Analytics Dashboard

Data Visualization

Let’s talk about how our capabilities can benefit your business.

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